Bruce C. Bryan

Bruce C. Bryan

Founder and President, Bruce C. Bryan has put his two decades of experience in media and advertising to work for his clients. With a varied background that includes advertising, management, business development, marketing, strategic planning, media relations and branding, he has created relationships with clients to maximize their investments and ensure the success of their marketing and advertising campaigns. He understands the advertising process. He utilizes a variety of tools to create customized solutions to the wide variety of problems companies face in these competitive times.

Winner of the 2006 National Association of Broadcasters “Best of the Best” Sales Promotion award, Bruce captures and implements creative solutions to everyday business problems. He’ll work with your company to formulate a strategic approach and execute the program to deliver success.

He has managed broadcast advertising departments at television stations in Michigan, Ohio and Virginia and dramatically increased market share at each. He’s been recognized professionally for sales achievement in Flint, Michigan and Roanoke, Virginia. Personally, he’s volunteered in and run community organizations such as the Saginaw Valley Chamber of Commerce (Ambassador of the Year), Advertising Club of Toledo (President 2001), Ad Fed of Saginaw Valley, Mayor’s Task Force (Lansing, Michigan), Easter Seals of Michigan and the Creative Connectors (Roanoke, Virginia).

Bruce is active on college campuses – speaking at such institutions as – Bowling Green State University, Roanoke College, Virginia Tech, University of Toledo, University of Findlay, Jackson Community College, Owens Community College, and Northwood University on a variety of topics such as advertising, television media, marketing, sales and sales promotion. To schedule him to speak to your club or organization simply click here.

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Aaron Kelderhouse

Aaron Kelderhouse serves as the B2C Enterprises Creative Director and lead Graphic Designer. His focus is to help our team interpret our clients' needs and visions into campaigns that creatively communicate a message while maintaining their brand. To accomplish that, he oversees and collaborates with a diverse and talented group of other creatives both on-staff and freelance.

Aaron grew up in the Roanoke Valley and has a lifelong background in fine arts and illustration. On top of his artistic foundation, he has continually expanded his experience with the technical skills used in the advertising world. His early work history includes pre- and post-press work as well as sign design, production and installation. Later in his career, his time as lead Graphic Designer and Production Editor of a local newspaper gave him a great respect for working efficiently with challenging deadlines. The combination of design skills and attention to work flow made him a great early addition to the company.

During his time at B2C Enterprises, Aaron has also grown to appreciate the value of a healthy and cooperative work environment. In our high-paced world, he uses his position as the “hub” of most of B2C’s projects to encourage and motivate all members of the team to look out for one another. It’s his belief that the best way we can take care of our clients is to take care of ourselves.

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Jenna Lazenby

With an energy level often equated to that of a hummingbird, Jenna is dedicated to fostering transparent, mutually beneficial relationships with our current and prospective clients. As the newest B2C team member, she brings nearly 20 years of experience assisting organizations with their marketing, branding and public relations. Her experience has taught her the importance of cultivating a brand that is unique, honest, and builds loyalty. Furthermore, she is passionate about helping protect and guide a client’s brand reputation as if it were our own.

Prior to joining B2C Enterprises, Jenna oversaw the development and execution of strategic marketing and branding for a national aerospace engineering firm. She has also worked in a variety of vertical markets, including software and health insurance. After graduating from Hollins University, Jenna received a graduate teaching assistantship at Virginia Tech where she taught Public Speaking while earning her Master of Arts in Communication Studies.

Currently, Jenna chairs the marketing and communications committee for the Ridge and Valley Chapter of the Association for Unmanned Vehicle Systems International. This is a chapter she co-founded to help strategically position Western Virginia as a leader in unmanned systems. Jenna also captains a live music website and blog highlighting the music industry in the region -

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Kimberly Clyde

The Queen of Organization, Kimberly Clyde, is our get-it-done girl. Not only is she dedicated to helping clients check things off their lists, she is committed to leaving no detail unnoticed. Her extensive experience in office and event coordination, market research, and promotional efforts have shaped her work ethic into the perfect combination of promptness, accuracy, and professionalism.

Kimberly earned her Master of Arts in Communication from Virginia Tech and has lived in the Roanoke Valley for almost 10 years. After working in the media for most of that time, she is now focusing on growing relationships within the community and helping local businesses market their brands successfully.

In her free time, Kim enjoys traveling with her husband and looking for new adventures. While nothing beats the cuisine from her hometown in New Jersey, she'll never pass up the opportunity to try new food with a local flair wherever she may be. Kim is also proud to be an animal lover and advocate. She'll tell anyone looking for a new fur baby to "adopt, don't shop!"

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Elizabeth Weisman

As project manager at B2C Enterprises, Elizabeth Weisman exercises her passion for turning our client’s marketing goals into reality. Having built a successful career in sales and marketing over the better part of the past two decades, she impacts the creative process using her expertise at partnering with clients to analyze, assess, and communicate their needs. In other words – she gets things done.

Originally from Jacksonville, Florida, Elizabeth began her career in marketing and advertising sales. She’s also been a leading producer for a pharmaceutical company – establishing herself as a successful sales force. She’s a graduate of the University of North Florida with a degree in English and, unlike many, she moved north. Elizabeth relocated to Roanoke in 2004 and has established herself in this community. Her ability to juggle many tasks and stay on top of details while keeping the big picture in mind make her a great part of the team.


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Brad Boothe

Throughout his 15 years of experience in advertising and marketing, Brad Boothe has developed skills to identify and target businesses’ customers and create long-lasting relationships between them. Brad is well-versed in marketing tactics such as strategic planning, market research, branding, promotions, ad design, and campaign creation. Brad also has expertise in digital marketing, from website creation to social media management, and everything in between.

Brad earned his degree from Radford University with a double major in Media Studies and Marketing. Upon graduation, he took on the role of Marketing Director for Member One Federal Credit Union where he remained for several years. Brad’s next move brought him to Integrated Properties, where he was the Marketing and Specialty Leasing Manager.

In addition to his love for marketing and advertising, Brad is an avid sports fan and was an athlete for much of his life. He’s found many of the skills he learned on the playing field, like teamwork, leadership, and determination, have contributed to his success in client relations.

Dan Bryan

Dan Bryan

Dan Bryan represents B2C Enterprises as the project manager and account representative covering the Southeast Tennessee Region. Based in Chattanooga, Tennessee, he works with clients to ensure that their marketing, advertising and branding needs are met. Not only is he the son of B2C Enterprises founder Bruce, Dan also has six years experience providing marketing support, service development, and media relations assistance to public safety, search and rescue, and nonprofit agencies.

After graduating magna cum laude from the University of Toledo, Dan migrated to the South in 2011, where he received a crash course on chicken and biscuits, sweet tea and the proper use of “ya’ll”. In addition to his work with B2C Enterprises, he is also a Firefighter Engineer with the Chattanooga Fire Department assigned to Engine 4.

Dan uses the same determination, quick thinking and creative problem solving that he learned on the fireground to provide clients with effective solutions to meet their marketing and advertising needs.

Sam Britton

Sam Britton

Samuel D. Britton spent his early years in communications as an on-air personality and writer at three Mid-West radio stations. Additionally, he served as Director of Creative Services at the local NBC television affiliate in Saginaw, Michigan.

In 1981, following a long tenure as Vice President, Client & Media Services at a Michigan advertising agency, Mr. Britton founded The Sam Britton Organization, Inc., a full service marketing communications firm.

During his agency’s thirty-year ownership, Mr. Britton oversaw an award-winning creative team and was responsible for the creation and execution of strategic communications programs for a variety of local, regional, and national clients.

Amanda Bryan

Amanda Bryan

Amanda Bryan comes to B2C Enterprises with experience in office management, customer service, and public safety communications. These skills, combined with her BA in Philosophy from the University of Toledo, suit her for the kind of problem solving and communications involved in running a successful marketing campaign.

As a client services representative with B2C, based in Chattanooga, Tennessee, Amanda serves as a 'translator' between clients, media reps and our creative team. Her specialty is in capturing client vision and communicating it effectively to get things done and accomplish clients' goals.

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Jamie Miller

Jamie Miller develops public relations and communications strategies for clients of B2C Enterprises. With experience in television news, print publications, and promotions, Jamie provides a unique advantage to our clients who want to gain publicity.

Originally from Augusta, Georgia, Jamie has spent time writing in various mediums across the southeast. In Charleston, South Carolina, she wrote and produced more than 500 live newscasts targeting a diverse audience. In addition to leading a team of anchors, reporters, and production staff, Jamie also communicated daily with local and national leaders. She’s written articles for Sports Illustrated on Campus and worked on various launch campaigns for Electronic Arts Games.

Jamie’s love for writing – and all things Bulldogs – is backed by her bachelor’s degree in journalism from the University of Georgia.

Molly Doyle

Molly Doyle

Molly Doyle fell in love with creativity from the moment she could hold a crayon, and her love of bright colors and visual storytelling took shape from there. The urge to share her ideas visually translated throughout her life as she always found her way back to being a creative, be it film, photography, graphic design or writing. This relationship continues as Molly brings her passion to B2C Enterprises. Molly’s goal is to use her combined love of imagery and communication to inspire and motivate people while leaving a lasting impression.

As a graduate of James Madison School of Media Arts and Design, Molly studied Digital Video and Cinema as well as minors in Art and Creative Writing. She brings an immense amount of energy, smiles, pride and work ethic to every client project at B2C because creativity is her first love. Molly also spends her free time volunteering her media skills with various non-profit groups, such as the Roanoke Rescue Mission, that touch her heart as well as serves as the Media Coordinator and designer for her church, Crossing Christian.

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Matt Musselman

Matt Musselman performs graphic design and visual development for B2C Enterprises. The coolest nerd in town, he brings a mean combo of artistic vision and technical prowess, wielding whatever software you throw at him while keeping a pencil (or stylus) close at hand.

After earning a degree from the Art Institute of California in San Diego, Matt returned to Roanoke, his home base since the mid 90’s. Since, his career has been a mix of 3d illustration, sign/print design, graphics team management, and freelance work.

When not furiously clicking and staring at screens, you’ll find him camping in the woods or beating you in whatever board game is on the table.