Welcome to a monthly communication designed to briefly share ideas, concepts and experiences you can apply to your particular situation. Use this as a thought-starter or as the impetus to make that change or take that next step.

Lots of Ways2Learn

I haven’t always been a marketing expert.

No, I haven’t. It’s taken years of observing, stumbling (at times), succeeding, building and developing to become one. It’s been decades of engagement in the advertising, communications, and marketing industry.

On the Way2the Top (or Back)

About a year ago I worked with some other community leaders in Roanoke to restart a small non-profit music venue (visit TheSpotonKirk.org) and over that chunk of time I’ve observed some interesting things.

One pattern has surfaced pretty consistently.

Everyone Loves2Laugh

Like so many of you on February 4th, I sat watching the Super Bowl waiting to laugh. I wanted to laugh and I wanted to see advertising that entertained me.

Most of the night, I passed through the :30 second commercials tossed in front of me waiting and hoping for the next one to be a little funnier or more interesting. Usually, I was disappointed.

Keep it Real4Your Development

Over the past few months I’ve been spending a lot of time discussing, coaching, and observing business development – both within and outside of my organization. My mind has been on it consistently and I’ve been reminded of something I coached many sellers to do through the years.

Ask2Get Answers

Early on I was going to be a reporter – a television sports reporter, actually. I think someone told me I had a face for radio and, eventually, economics and life caused me to shift from journalism to capitalism. In the TV business we used to say "the journalists and the capitalists never cross paths", but I think I kept at least one habit from my days as a reporter.