Welcome to a monthly communication designed to briefly share ideas, concepts and experiences you can apply to your particular situation. Use this as a thought-starter or as the impetus to make that change or take that next step.

Driven2Distraction

There’s nothing like a county fair to distract the average teenager. Besides the bright colors, neon lights, rides, games, and girls (or boys), there is the food and drink. So much to capture one’s attention and, when you’re 15, it’s obvious you have limited amounts of attention to pay.

Engagement2Break

While waiting for my son’s video game console to be fixed at our local GameStop, I overheard a conversation nearby. The sales clerk was speaking with the next person in his line and, instead of asking the all too familiar question “Did you find everything okay today?”, he had a different approach.

“Is there a game you’re looking forward to getting?” he asked.

Great question.

Lots of Ways2Learn

I haven’t always been a marketing expert.

No, I haven’t. It’s taken years of observing, stumbling (at times), succeeding, building and developing to become one. It’s been decades of engagement in the advertising, communications, and marketing industry.

On the Way2the Top (or Back)

About a year ago I worked with some other community leaders in Roanoke to restart a small non-profit music venue (visit TheSpotonKirk.org) and over that chunk of time I’ve observed some interesting things.

One pattern has surfaced pretty consistently.

Everyone Loves2Laugh

Like so many of you on February 4th, I sat watching the Super Bowl waiting to laugh. I wanted to laugh and I wanted to see advertising that entertained me.

Most of the night, I passed through the :30 second commercials tossed in front of me waiting and hoping for the next one to be a little funnier or more interesting. Usually, I was disappointed.