Like so many of you on February 4th, I sat watching the Super Bowl waiting to laugh. I wanted to laugh and I wanted to see advertising that entertained me.
Most of the night, I passed through the :30 second commercials tossed in front of me waiting and hoping for the next one to be a little funnier or more interesting. Usually, I was disappointed.
It was probably 2003 and I was working at BusinessVoice in Toledo, Ohio. I had one of those little desk calendars with quotes on it, and while I can't remember who said it, I clearly recall the daily message saying "The problem with life is there's no soundtrack." It's an observation that has stayed with me throughout my days...most things are better with music.
In fact, I'm writing this month's Seed with my own "soundtrack" playing in the background.
“I scream. You scream. We all scream for ice cream.”
That might have been the first food marketing campaign in the history of America (or not).
Over the summer, I was thinking about how I order ice cream. When I’m in line, I think about all the different flavors and options and rattle around the possibilities in my tempted brain. Fruity goodness. Chocolate-chunky creaminess. Strawberry mixed with those bright red little pieces. Tropical coconut varieties. My mind bounces around as the line shortens.
One of the best meals I’ve ever had was in D.C. at a tapas restaurant. It was late in the evening and the kitchen was about to close. My friends and I simply requested the staff “bring us what you want”. The chef whipped up an amazing array of small plates with all kinds of tastes, textures, and flavors. We tried them all and were blown away. It was so good. And the meal was a memory.
Let the creative people create.
Outside Advice2Guide You
Proximity breeds repeat patterns.
It seems the closer we get to something, the more we accept it and just move into a routine. Some routines can be good; they can produce fruit that helps us grow and develop. Others trap us into a false sense of comfort. How do you know the difference?