Driven2Distraction

There’s nothing like a county fair to distract the average teenager. Besides the bright colors, neon lights, rides, games, and girls (or boys), there is the food and drink. So much to capture one’s attention and, when you’re 15, it’s obvious you have limited amounts of attention to pay.

Lots of Ways2Learn

I haven’t always been a marketing expert.

No, I haven’t. It’s taken years of observing, stumbling (at times), succeeding, building and developing to become one. It’s been decades of engagement in the advertising, communications, and marketing industry.

Look2See

I spend a lot of time on highways watching the mile markers fly by. As I’ve written before, being on the road gives me an opportunity to really think and process. One of my more recent trips reminded me how timing and order play an important role in not only our personal lives but our business lives.

November 2014

Plan4Success

How will you use your marketing budget this coming year?

Recently, I've run into a particularly large number of businesses who are trying to do this on their own. TV? Digital? Radio? Newspapers? Magazines? Direct Mail?

August 2014

Time4Reflection

When did advertising become a naughty word?

Most of us skip ads on TV, complain about them in the newspaper, fuss about them on billboards while driving down the highway, change channels when they come on the radio, and get irritated when they pop up on a favorite web site. That isn't even to mention the ones that are displayed in magazines, pulled behind airplanes at football games (starting this weekend), shown on the stalls at the neighborhood restaurant bathrooms, and we're just getting started.

People hate ads.

That's why it's so fun to be in advertising. It's a competition. A game.

Ben Stiller as White Goodman in Dodgeball A True Underdog Story
GAME ON!