April 2012

Turn It In2Something Good

Early in my career I worked directly for six different sales managers over a period of about two years. It would have been easy to be distracted by all the various routines, demands, and processes each wanted me to employ as I was getting started in the advertising business.

All had things they could offer a young salesperson. Somewhere in the middle of all the changes I made a decision to try to grab on to some of the strongest elements of each of their styles. I took the prospecting plan of one, the relationship building skill of another and the inventory management strategy of a third. Over time these different managers’ ways were combined with my own experiences to help forge my own management approach. It actually helped me.

April 2011

Time2Do It 

They pile up.

Sometimes it gets to the point where the pile can get so large you simply have to do something about it.  Sometimes it’s just one big item.  You know what I’m talking about.  It’s those things you just don’t really want to do – the very things that eat away at you, cause you to wake up at 4am, or stop you from quickly falling asleep at night.  The brain space occupied drags you down and distracts you from doing what you want to do, what you need to do, and what you love.

March 2011

Who2Call

When you get good news about your business - who do you call?  When something exciting or frightening happens to your organization - what number do you initially dial?

A few weeks ago my company had one of those bursts that often accompany a fast growing organization.  On Monday it was confirmed B2C Enterprises would be handling all the marketing for a local franchisee of a major national company.  Along with my creative partners, two campaigns we built won Western Virginia Addy Awards the following Saturday.