Roanoke, VA - January 2014. The Kirk Family YMCA has appointed Bruce C. Bryan, President of B2C Enterprises, chairman of their upcoming Annual Support Campaign. The Annual Support Campaign raises funds to provide financial assistance to families and children who cannot afford the YMCA's services. The campaign kicks off on February 17th and runs through April 17th.

"This year we have an aggressive goal to raise money for the Annual Support Campaign at The Kirk Family YMCA," said Board President Adam Boitnott, Vice President of Strategy and Operations with NetVentures Corporation. "When leadership discussed this campaign, we knew we needed a positive, energetic, and proven leader to guarantee our success. Bruce Bryan was the leader we needed to ensure that we maximize the Y's impact to our community."

All of the money raised during the campaign goes towards the YMCA's financial assistance program, Everyone Deserves a Y. This program grants the money collect to deserving children, families and individuals in our community.

"The YMCA of the Roanoke Valley is committed to providing quality youth and adult programs and facilities to everyone, regardless of their ability to pay," said Nancy Brattain, Branch Executive Director of the Kirk Family YMCA.

The Kirk Family YMCA aims to improve the community's health and well-being through activities that bring families closer together and programs that empower young people to find success.

"At B2C, we work to give back to our community," said Bryan. "This is a great opportunity for people in the region to pitch in and help an organization that goes out of its way to partner with others and provide assistance. I've been touched by the work of the YMCA in Roanoke and am excited about helping them to do even more for others in the coming year."