B2Seed

Welcome to a monthly communication designed to briefly share ideas, concepts and experiences you can apply to your particular situation. Use this as a thought-starter or as the impetus to make that change or take that next step.

Appetite for Success

March 14, 2019

For years now, my creative team has been inserting clever images or photographs into...

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Advertising/ Marketing

Small Labels Can Be a Big Deal

February 28, 2019

Little things can make a big difference though – especially in commerce. One of the first questions I ask a new client is...


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Leadership & Communications

When Life Gives You Lemons

January 24, 2019

It was late in January – four years ago – when my adopted hometown got news that was about as bad as people could imagine. It was a real gut punch to hear...

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Advertising/ Marketing

Managing the Business Runway

December 21, 2018

Around 15 years ago I spent a day in Northern New Jersey making sales calls with a consultant. I like new places and, while I had driven through the region, I had never really spent any time there.

Business Development & Alliance Partners

Meet People4Good

November 21, 2018

One of the things wise people encouraged me to do was to meet with people to help me see what possibilities existed out there and to better understand what made me special, valuable, and unique.

Business Development & Alliance Partners

Creating Space to Create

October 25, 2018

When you run a small business, manage a few dozen accounts, shepherd a travel basketball playing teenager, and work behind the scenes on two non-profit leadership teams it’s easy to...

Creativity & Problem Solving

Improving on Improving

September 27, 2018

People want to improve.  Well, most people do anyway. They’ll talk the improvement game.  They’ll go to conferences.  They’ll read those books.  Most will target a...

Professional Devlopment

S.O.S : Secure Other Support

September 18, 2018

As sellers and account managers we are a reflection.....When they’re doing great work it shows naturally through our demeanor and plays out...

Business Development & Alliance Partners

Building Relationships with Words

July 27, 2018

My Dad is probably the biggest fan of my writing – and sometimes my biggest critic.  I’ve seen the statistics for this monthly piece and most of you who receive it actually read it. Some of you may muddle through it while others...

Business Development & Alliance Partners

Branding for Busy Brains

July 5, 2018

There is a commonly seen logo that I simply love.I love everything about it.  I love how different divisions have the same...

Creativity & Problem Solving
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