Our monthly insights are lovingly titled, B2SEED –a nod to our former company name, B2C Enterprises and its esteemed author, Bruce C. Bryan. Check here monthly for industry insights.

A monthly communication designed to briefly share ideas, concepts and experiences you can apply to your particular situation.

New Challenges Call for New Solutions

October 6, 2020

Years ago, I wrote about the value of “going where the eyeballs are” when it comes to advertising. It’s an age-old axiom, but as you evaluate your place in the business community, it’s one that deserves a little closer examination. If you have...

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Advertising/ Marketing

Frontline Listening

September 17, 2020

Many of you know that before starting this marketing firm eleven years ago, I was in the television industry. Like a lot of sales organizations and similarly structured companies, there is a...

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Business Development & Alliance Partners

Observe and Improve

August 26, 2020

Over the years people have asked me how I decide what to write about in our monthly columns. Often it is noticing something basic and then pondering how it fits into marketing or business operations.

I have a teenager, which means I have to deal with the constant cycle of updating, repairing, and replacing of mobile phones. My normally sure-handed young man occasionally drops his...

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Advertising/ Marketing

Creating a Connection

July 24, 2020

My friend Bill from Toledo told me a story once and it has stayed with me for more than twenty years.

At the time, he was in broadcast television commercial production and, as a Black man living in America, he had a very different perspective than I did. He recalled being a kid in the early 70’s watching television and seeing...

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Advertising/ Marketing

Tonality, Timing, and Value

June 8, 2020

Before I became a business owner eleven years ago, I was a sales manager. Before I was a sales manager, I was a seller out in the field. Early on I decided I didn’t ever want to be...

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Business Development & Alliance Partners

Keyboard Communication

May 18, 2020

Some of us have thrived for years in the environment of the face-to-face meeting. It’s meant we’ve been able to read a room, notice body language, and maybe build rapport with someone based on the photos in their office or by identifying with...

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Leadership & Communications

Soaked in Truth

April 16, 2020

“Misery loves company.”

“It is what it is.”

“This too shall pass.”

“Take it a day at a time.”

“The sun will come up tomorrow.”

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Creativity & Problem Solving

When the Time is Right

March 20, 2020

Yesterday, in the midst of all the new ways of conducting business, I was on my seventh conference call of the week and a significant client of ours told us what had been happening in their world. Major work was being put off by a large cross section of their clients. He tongue-in-cheek said...

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Creativity & Problem Solving

Location, Location, Location

February 26, 2020

In real estate there’s an old saying: only three things matter – location, location, location. It’s funny how that same adage has an application in the...

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Advertising/ Marketing

Say Goodbye2the 1990's

January 23, 2020

Twice in a matter of days I asked a “youngin” about learning something and both times they took the same tack. Suddenly, I realized how old I was.

You see, back in the day we’d have asked a friend for information, or gone to the library, or found an expert, or gotten a hold of an owner’s manual. Heck, back then we’d even grab a...

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Creativity & Problem Solving