Our monthly insights are lovingly titled, B2SEED –a nod to our former company name, B2C Enterprises and its esteemed author, Bruce C. Bryan. Check here monthly for industry insights.

A monthly communication designed to briefly share ideas, concepts and experiences you can apply to your particular situation.

Keyboard Communication

May 18, 2020

Some of us have thrived for years in the environment of the face-to-face meeting. It’s meant we’ve been able to read a room, notice body language, and maybe build rapport with someone based on the photos in their office or by identifying with...

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Leadership & Communications

Soaked in Truth

April 16, 2020

“Misery loves company.”

“It is what it is.”

“This too shall pass.”

“Take it a day at a time.”

“The sun will come up tomorrow.”

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Creativity & Problem Solving

When the Time is Right

March 20, 2020

Yesterday, in the midst of all the new ways of conducting business, I was on my seventh conference call of the week and a significant client of ours told us what had been happening in their world. Major work was being put off by a large cross section of their clients. He tongue-in-cheek said...

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Creativity & Problem Solving

Location, Location, Location

February 26, 2020

In real estate there’s an old saying: only three things matter – location, location, location. It’s funny how that same adage has an application in the...

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Advertising/ Marketing

Say Goodbye2the 1990's

January 23, 2020

Twice in a matter of days I asked a “youngin” about learning something and both times they took the same tack. Suddenly, I realized how old I was.

You see, back in the day we’d have asked a friend for information, or gone to the library, or found an expert, or gotten a hold of an owner’s manual. Heck, back then we’d even grab a...

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Creativity & Problem Solving

Filling the Field

December 19, 2019

Football teams have evolved their rosters through the years – just like baseball teams did years before. You have short yardage runners, nickel backs, receivers who only play on third downs, and kickers who are especially talented at...

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Advertising/ Marketing

Adding Value with Consistent Messaging

November 12, 2019

I’ve said it so many times lately – mostly as a sort of a preparation for what is to come for our prospective new clients. The more marketing you do, the more there is...

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Advertising/ Marketing

Quantifying Your Marketing Activity

October 17, 2019

It’s an observation and it isn’t the case in every circumstance. For more than two decades I managed sales departments in the...

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Advertising/ Marketing

Invisible Ads and You

September 17, 2019

I’m convinced some ads are invisible. Well, they certainly take up space or air, but they get skipped or ignored more than...

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Advertising/ Marketing

Closed to Open

August 21, 2019

Way back in the olden days, the proverbial shot of the storekeeper with a broom at his front step, apron tied around his waist, seemed to be...

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Advertising/ Marketing