Insights into the industry.

A monthly communication designed to briefly share ideas, concepts and experiences you can apply to your particular situation.

Say Goodbye2the 1990's

January 23, 2020

Twice in a matter of days I asked a “youngin” about learning something and both times they took the same tack. Suddenly, I realized how old I was.

You see, back in the day we’d have asked a friend for information, or gone to the library, or found an expert, or gotten a hold of an owner’s manual. Heck, back then we’d even grab a...

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Creativity & Problem Solving

Filling the Field

December 19, 2019

Football teams have evolved their rosters through the years – just like baseball teams did years before. You have short yardage runners, nickel backs, receivers who only play on third downs, and kickers who are especially talented at...

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Advertising/ Marketing

Adding Value with Consistent Messaging

November 12, 2019

I’ve said it so many times lately – mostly as a sort of a preparation for what is to come for our prospective new clients. The more marketing you do, the more there is...

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Advertising/ Marketing

Quantifying Your Marketing Activity

October 17, 2019

It’s an observation and it isn’t the case in every circumstance. For more than two decades I managed sales departments in the...

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Advertising/ Marketing

Invisible Ads and You

September 17, 2019

I’m convinced some ads are invisible. Well, they certainly take up space or air, but they get skipped or ignored more than...

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Advertising/ Marketing

Closed to Open

August 21, 2019

Way back in the olden days, the proverbial shot of the storekeeper with a broom at his front step, apron tied around his waist, seemed to be...

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Advertising/ Marketing

Capturing the Moment

July 17, 2019

Galaxys, iPhones, Google Pixels, and the sort produce so many great memories. After all, without them, how would...

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Advertising/ Marketing

Market Then Educate

June 11, 2019

My Dad calls them “destructions”. You know – the printed papers that come with most electronic items or things that need to be put together. Detailed explanations of...

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Advertising/ Marketing
Advertising/ Marketing

Planning for the Future

May 15, 2019

There’s a new brewery in downtown Roanoke. In fact, there are like six new breweries in our hip, small city. We’re the up-and-coming craft brewing mecca of the east coast with...

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Advertising/ Marketing

Teamwork Makes the Dream Work

April 26, 2019

Everyone there was in attendance to see Branford Marsalis. The famed musician was the main attraction for...

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Leadership & Communications