"SHINING A LIGHT ON HEALTHCARE COSTS"
MedExpense Solutions initially came to us with a need to brand its new software product and create supporting marketing materials. Though, after a thorough discovery, they felt they needed more than that and B2C Enterprises was tasked with also creating a new brand identity that more accurately reflects the company’s mission and vision.
Med Expense Solutions became Beacon - shining a light on the pitfalls of the medical billing industry. The key software they use to do this became LumenEx. We took their new brand and helped develop messaging across their website, presentation pieces, and created a video to help explain their software and services.
MedExpense Solutions became Beacon, and its software became LumenEx. With their new messaging and marketing tools they were now in position to hit the trade shows and start getting the message out that Beacon was here to offer the people suffering from unfair medical billing hope, guidance, and legitimate savings.