As a not for profit organization, Healing Strides of Virginia knew they needed a more polished, sophisticated brand identity to represent the true impact of their services & earn the respect of donors, but they lacked the in-house resources and expertise to execute it.
We listened to their heartfelt stories of client successes to thoughtfully craft an elevated brand identity. We implemented their new brand into a web design that supports fundraising and highlights the staff (including horses) in a clean, functional platform. We produced a series of television commercials and secured media buying. We also supplied them with branded templates for printed mailers and event promotion for future events.
The work we did serves as motivation and aspiration for the staff and stakeholders. The branding and messaging reminds them who they are and helps them communicate it to the world at large. They can be confident in their efforts to share their story and garner the support they need to keep healing people's minds and hearts through the power of their horses.