Like sports have their own language and the same way your IT people sometimes seem to be “interfacing” in a whole different way than the rest of us, there is a unique communication that happens when you effectively and efficiently buy advertising. Do you need an orbit or a rotator? Should you pick a section or ROP? Do you have enough GRP’s or impressions? Is a TAP plan the right thing for you this time? Whether you are looking for a horizontal or vertical impact or if you want help because none of these terms make any sense at all, B2C Enterprises can step in to help improve your advertising’s effectiveness and make sense of all the crazy lingo. Let us work with you to build a plan that creates, evaluates, negotiates, places, tracks and simplifies your media strategy.