B2C Enterprises Chosen as Agency of Record for Two Automotive Dealerships

Roanoke, VA - December 2019.

B2C Enterprises has been chosen as the agency of record for two established automotive dealerships in Southwest Virginia. The full-service marketing and advertising firm has begun work with Hart Motors in Salem and Johnson Automotive, which has locations in Floyd and Woodlawn. B2C recently completed production work for both dealerships and will offer a variety of marketing services moving forward.

“We’ve had a lot of success in the past with the automotive category,” said Bruce C. Bryan, President of B2C Enterprises. “Our direction is to create messaging that viewers and listeners can relate to. Doing that allows our dealerships to move to the top of the consumer’s mind. In a competitive automotive marketplace that’s a fun and worthwhile challenge for our design team. The trust these family dealerships place in us is extremely rewarding.”

Both Hart Motors and Johnson Automotive have long-standing relationships within their communities, but were looking to improve their presence on television. B2C’s creative team worked with Jeff Johnson of Johnson Automotive to refresh the dealership’s approach to car sales. The firm used a fresh approach for the dealership to promote their Chevrolet, Chrysler, Dodge, Jeep, and Ram Truck lines. B2C’s work with Hart will drive sales at their Kia and GMC dealerships throughout 2020. The agency’s goal with the production was to make Hart Kia stand out from the crowd by presenting its sales in a calm and approachable manner, rather than with a loud presence.

To view these projects and more production work by B2C Enterprises, visit vimeo.com/b2centerprises .

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