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B2C Enterprises Launches New Website, Broadens Relationship with Friendship Living

Roanoke, VA - September 2019.

B2C Enterprises recently launched a new website for Friendship Retirement Community as part of the organization’s brand refresh. The site, www.Friendship.us , highlights the active and vibrant lifestyles of the senior living community’s residents as well as the high levels of expertise and care provided by its staff. The launch is part of the retirement community’s overall marketing expansion and follows Friendship’s decision to name B2C its agency of record. In addition to providing marketing support, B2C will also be handling media planning and placement for the organization moving forward.

“The new website was a springboard for a deeper relationship with Friendship,” said Bruce C. Bryan, President of B2C Enterprises. “We were excited to tackle this project and they had a lot of really strong elements thanks to the work of their marketing team. We worked with them to communicate their unique benefits and update both the look and feel and usability of the website. From there, it was natural to support their other design needs. We’ve loved working with Stephanie Landes and the team there, and we look forward to what’s next for Friendship.”

Friendship Retirement Community brings together award-winning care, innovative treatments, diverse living accommodations, and specialized rehab and therapy services. The organization first launched in 1966 and now has two campuses in Roanoke serving approximately 900 residents and patients. In addition to Friendship Living, B2C Enterprises provides full-service marketing and advertising services to other industry leaders such as SFCS Architects, RL Price Construction, Parker Design Group, Re-Bath, and Woods Rogers as well as established not-for-profit organizations such as Carilion Foundation, Healing Strides, and Help Save the Next Girl. To learn more about B2C Enterprises and the services they provide, visit www.b2centerprises.com .

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