Kyle has spent well over a decade in media sales and marketing, starting as an advertising representative at a local newspaper where he later became the local and national sales manager. He then spent time as an advertising representative at a local television station, before becoming the marketing director for a small business. Based on these experiences, he started helping small businesses define their target audiences and brands in order to build successful marketing campaigns through digital and social media.
He has a natural curiosity which aids him in learning about different businesses and what they feel they need to do in order to be successful. He then likes to take this newfound knowledge and design custom marketing plans to aid these organizations in getting to where they want to be.
A native of Southside Virginia, Kyle graduated from the University of Virginia’s McIntire School of Commerce with majors in marketing, management, and economics. He has called the Roanoke Valley home for well over 20 years.
Kyle enjoys spending time with his wife, son, and daughter (which usually means you will find them all together at a sporting event of some type). In his spare time, he volunteers with the Northside High School Athletic Booster Club and Basketball Program, as well as his church, to help them with their digital and social media endeavors.