Marketing Insights in Minutes

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CRM Guidebook for Businesses

Numbers tell a story

Social Media Guidebook for Brands

Media Lessons On The Road

Spring Cleaning

Photography

Listen To The Music

Location, Location, Location!

The Buying Process

Custom Creative

Understanding Google Analytics

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NOTES

Planting ideas to help your business grow

There are plenty of tools at our disposal at any given time, and we have to know when and how to use them to fix our clients’ problems. You’re running your business and it’s not necessary for you to understand how to apply those five critical tools we use in our business . . . you just have to know who to call.

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RESOURCES

eMarketer just released their 2021 US Time Spent with Media Update and it's fascinating! Big numbers for TV, Digital Audio, and (no surprise) Social Media. Read the full report here:

eMARKETER REPORT

Farmers Insurance: Seeing it Through

We love this.  It is a perfect example of adapting your message while keeping your brand.  Being transparent, being helpful, being thoughtful.  Well done Farmers.

"Restaurants: during the 1991 recession, McDonald’s dropped its advertising budget which Pizza Hut and Taco Bell took advantage of. Pizza Hut sales grew by 61%. Taco Bell sales grew by 40%. McDonald’s sales declined by 28%."

History of Advertising During a Recession

LinkedIn - Kunal Gupta CEO, Polar

While this situation is unique, we can still learn lessons from the past.  This LinkedIn article by Kunal Gupta, CEO of Polar shares reflections of how past recessions have impacted advertising and marketing.

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