It’s one of the most powerful sources of information in the world. One could make the argument that Google is the most influential resource known. Its impact is hard to measure, but the company remains omnipresent. You know how it impacts us – AI, YouTube, web browsing, maps, directions, email, and that’s just the ancillaries.
A recent query turned up the statistic that over 90% of all internet searches are done on Google, and that over 3.5 billion (with a B) searches are done via its search engine every day.
It used to be food, clothing, and shelter. Now it’s probably food, clothing, shelter, and Google.
It’s a good thing to utilize Google to help people find you. But when you are talking about Google – plain old search engine Google (not maps or YouTube, etc.) – there is something many people in business haven’t realized.
No one is hanging out on Google.
You need information – you go to Google and get it. Then you click on a link to the topic and go there! Maybe you get what you needed and leave the internetal together. What you don’t do is spend time in Google scrolling around.
In that regard, Google is like the phone books from 30 years ago. Need a phone number – grab your Yellow Pages. Want to find an address – pull out the phone book, look up the business or your friend’s name, and there ya go. It’s a directory. Closed almost 99.5% of the time.
That’s like Google today. You’re glad it’s there when you need it.
You used to have to be listed in the phone book. Now you have to be listed in Google. Businesses pay a lot of money for companies to manage their Google listings, accounts, and advertising. It has become a critical part of conducting business in the 2020s.
Like the phone book, wouldn’t it be better to have someone search for your specific business instead of just browsing for “doctors (restaurants, plumbers, car dealers) near me”? The best way to pull people to you is to make sure customers think of you first. Then they use the directory to find you and get more information about your products, services, or location. Get them looking for you specifically. When you do that, Google becomes the pathway, not just the driver of traffic. That all starts with branding.
Not sure how to figure out branding and all the good things in the world of advertising? Click to connect with us. Or just Google it.
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