B2Seed

Welcome to a monthly communication designed to briefly share ideas, concepts and experiences you can apply to your particular situation. Use this as a thought-starter or as the impetus to make that change or take that next step.

Accoutability + Consistency = Coffee

March 6, 2018

About a year and a half ago we hired a business development person at our marketing and advertising firm. It was a big step for me since prior to that time...

All
Advertising/ Marketing

Jack of... a Few Trades, Master of Some

February 20, 2018

Things seem to happen so fast these days.Of course that’s what people have been saying for generations so...

Creativity & Problem Solving

Hurt People Hurt People

January 20, 2018

Sometimes you come across a person who just rubs you the wrong way. It happens to all of us in business (or education or healthcare or not-for-profit foundation work). That’s because those people are everywhere.

Leadership & Communications

Market-izing

December 20, 2017

What exactly is marketing and how is it different than advertising? The answer is often like the reference to the oldest, biggest, revenue-generating internet business, “you know it when you see it”.

Advertising/ Marketing

Bench Strength

November 20, 2017

On the first night of November (which did seem weird), the Houston Astros captured their first-ever baseball World Series Championship. Just four years ago they were the laughingstock of the baseball world and had lost over 100 games – a near record for futility.

Professional Devlopment

Bowling Trophies and Parking Spaces

October 20, 2017

Money is a great motivator. Generally we can all agree on that concept and, as the holidays and the end-of-year bonus season approaches, it’s worth noting that most everyone is motivated by mo’ money, mo’ money, mo’ money. (That’s a 90’s comedy sketch reference for those not as old as I am.)

Leadership & Communications

Pull Over and Take a Big Whiff

September 20, 2017

In the marketing world, we tend to be heavily focused on the next month, quarter, or year.

Professional Devlopment

This Message was Just Right

August 20, 2017

Like many of you, I grew up hearing nursery rhymes and, while I may not know why the itsy-bitsy spider crawled up the water spout, I can tell you one thing: Most anything that is universally familiar can become fodder for successful advertising.

Creativity & Problem Solving

Strawberry-Lemonade Distractions

July 20, 2017

Have you determined the core drivers in your marketing plan? Most of you have or, if pressed, could likely list them. Yet, I’m guessing that newest gadget, social media channel, or fad is distracting you from improving your core strengths. Facebook is a prime example.

Advertising/ Marketing

Breaking Patterns

June 20, 2017

There are patterns in every part of commerce. It’s easier to be robotically repetitive and as businesspeople, shoppers, or office workers, we tend to continue doing what we’re most comfortable with.

Business Development & Alliance Partners
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