Welcome to a monthly communication designed to briefly share ideas, concepts and experiences you can apply to your particular situation. Use this as a thought-starter or as the impetus to make that change or take that next step.

Collateral Marketing

May 23, 2018

Unless you are one of a few devout underground music fans, the group Portugal The Man probably hadn’t passed by your ears prior to...

Advertising/ Marketing

No Such Thing as Multitasking

April 25, 2018

Multitasking?  Nah.  Sometimes we can do multiple things in a really fast sequence, but when we try to do two jobs at one time...

Creativity & Problem Solving

Accoutability + Consistency = Coffee

March 6, 2018

About a year and a half ago we hired a business development person at our marketing and advertising firm. It was a big step for me since prior to that time...

Advertising/ Marketing

Jack of... a Few Trades, Master of Some

February 20, 2018

Things seem to happen so fast these days.Of course that’s what people have been saying for generations so...

Creativity & Problem Solving

Hurt People Hurt People

January 20, 2018

Sometimes you come across a person who just rubs you the wrong way. It happens to all of us in business (or education or healthcare or not-for-profit foundation work). That’s because those people are everywhere.

Leadership & Communications


December 20, 2017

What exactly is marketing and how is it different than advertising? The answer is often like the reference to the oldest, biggest, revenue-generating internet business, “you know it when you see it”.

Advertising/ Marketing

Bench Strength

November 20, 2017

On the first night of November (which did seem weird), the Houston Astros captured their first-ever baseball World Series Championship. Just four years ago they were the laughingstock of the baseball world and had lost over 100 games – a near record for futility.

Professional Devlopment

Bowling Trophies and Parking Spaces

October 20, 2017

Money is a great motivator. Generally we can all agree on that concept and, as the holidays and the end-of-year bonus season approaches, it’s worth noting that most everyone is motivated by mo’ money, mo’ money, mo’ money. (That’s a 90’s comedy sketch reference for those not as old as I am.)

Leadership & Communications

Pull Over and Take a Big Whiff

September 20, 2017

In the marketing world, we tend to be heavily focused on the next month, quarter, or year.

Professional Devlopment

This Message was Just Right

August 20, 2017

Like many of you, I grew up hearing nursery rhymes and, while I may not know why the itsy-bitsy spider crawled up the water spout, I can tell you one thing: Most anything that is universally familiar can become fodder for successful advertising.

Creativity & Problem Solving
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